Strengthening Fisheries Business Capacity in E-commerce Development in Bantul Regency [Penguatan Kapasitas Usaha Perikanan dalam Pengembangan E-commerce di Kabupaten Bantul]

Abstract

Community service activity’s aims to strengthen fisheries institutions in order to overcome poverty, vulnerability, labor and gender equality because most of SME’s involving family members of fishermen and women. The several methods of implementation uses socialization include discourse, discussion, training, practice and evaluation. The approaches to the action program include 1) Participatory Rural Appraisal (PRA) model; 2) Entrepeneurship Capacity Building Model (ECB) and 3) Technology Transfer Model (TT). To strengthen the institution of fishermen’s bussiness, conducted periodic guidance program to groups who are members of Paguyuban Projomino Bantul. The results of the implementation of the activities that have been achieved: 1) the implementation of e-commerce socialization 2) on-line business training for early adopter 3) the plan of making fan page managed by community and entrepreneur of UMKM. The program is assessed by participants to increase their income and welfare. Program participants have a positive response considering that marketing with e-commerce can be integrated with konvensional marketing. The perceived effective empowerment method is on-line business training followed by mentoring. The synergy between the team, counselors and administrators supports the empowerment to run intensively and optimally so that the impact on the sustainability of the program.