IbM Cara Membangun Merek Lokal Dan Tata Cara Pendaftaran Produk Oleh-Oleh Pulau Bangka Melalui Sertifikat Merek

Y. Yokotani, Erita Rosalina Rosalina

Abstract


Bangka Belitung is a very potential tourist destination because it has many promising attractions to be visited by tourists. However, the problem that arises is a lot of souvenir products typical of Bangka Belitung, especially in Merawang and Sungailiat areas that do not yet have a brand. Even though the brand is very important to add attraction to tourists who want to find souvenirs. In addition, the brand is very important to show the image of the product. Therefore, it is necessary to carry out socialization and assistance regarding the brand in the product and the procedure for product registration through a brand certificate.


Keywords


Souvenirs; Brands; Bangka Belitung.

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DOI: https://doi.org/10.30874/comdev.2018.210

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